Neeti Mehra
For the past 20 years, my work as a writer, advisor and strategist has explored the patterns shaping modern India: the tension between speed and slowness, consumption and ecology, memory and reinvention.
I explore contemporary India through the lens of culture, aesthetics, and prevailing public discourse.
“ How does a nation of 1.4 billion people consume, gather, travel, rest, and imagine a meaningful life?”
Areas of Practice
My work brings cultural insight and editorial clarity to sustainable organisations, intentional brands, and global companies seeking to engage with contemporary India thoughtfully and meaningfully.
I work with governments, luxury brands, non-profits, and cultural organisations to help them understand changing behaviours, values, and aspirations in contemporary India, not as a traditional forecaster but as an interpreter immersed in the country’s contradictions.
Research & Brand Storytelling
I help brands build emotional value and a distinct point of view through deep research into mythology, design, and human insight.
Communications & Public Discourse
Through writing and strategic communications, I help organisations understand emerging cultural shifts and changing ways of living, gathering, and consuming.
Cultural Insight & Thought Leadership
I bring together culture, identity, behaviour, and lived experience to shape the future and spark lasting conversations.
| Hotels & Tourism Boards Creating rooted narratives, sharper destination positioning, and more intentional approaches to travel. | Fashion, Jewellery & Beauty Shaping the mystique around material culture, seasonal rhythms, and changing ideas of luxury. | Real Estate, Spaces & Interiors Exploring how the spaces we inhabit influence the ways we live, gather, rest, and experience holistic wellbeing. |
| Arts & Crafts Working with craft traditions, artisan practices, heritage, and cultural memory to move beyond the archives into relevance. | Government & Public Institutions Building trust, situating culture, and championing social change through research and public-facing engagement. | Non-Profits & Social Enterprises Helping mission-led organisations build upon ideas of access, participation, and equity with clarity. |
What informs My Work
I have built my practice through sustained study of Indian knowledge systems and contemporary culture. Beyond my formal education, my studies have taken me deeper into the relationship between people, place, and the natural world.
Over the past decade, I have studied Advaita Vedanta, alongside Ayurveda, Tantra, and Jyotisha under Dr. Robert Svoboda. My learning also includes a postgraduate certification in Indian Aesthetics and further study in Yoga & Tantra at Jnanapravaha, and a climate fellowship with Terra.do, along with an informal study of Sanskrit.
About Neeti Mehra
For over two decades, I have been exploring how India waxes and wanes through the lens of Indian knowledge systems, prevailing public discourse, and long-termism.
My work examines complexity, contradiction, emerging desires, and shifting ways of living through a long-range cultural lens
I have worked across editorial leadership, serving as the launch editor of FICCI’s India Traveller, the editor of LuxeBook, and the assistant editor at The Indian Express, bringing institutional editorial rigour to these publications. I’ve reported across more than 40 countries and, as an independent editor and photographer, have contributed to over 60 international publications, including Forbes, Vogue, Condé Nast Traveller, GQ, BBC Good Food, The Hindu, Lonely Planet, and Business Traveller.
This work has evolved into a long-standing practice of observing signals, tracking lifestyle transitions, and understanding how older systems of knowledge interact with modern life.
Alongside advisory work, I am the founder of the award-winning platform BeejLiving, India’s first journal dedicated to slow living, sustainability, and traditions, creating a 20,000-strong community across platforms.
Selected Work
A practice built across cultural insight, editorial leadership, strategic communication, and public discourse.
Commissioned by two of the world’s leading research organisations: one to interpret India’s evolving relationship with health and wellbeing, another to examine what discerning travellers actually want from India.
Long-form content strategy and editorial for an international hotel group and a national tourism board, translating destination identity into narratives that travel across cultures.
Narrative frameworks and a coffee table publication for craft and textile brands rooted in Indian tradition, connecting artisan knowledge to contemporary global audiences.
Narrative strategy and outreach for luxury Ayurvedic beauty brands and wellness organisations, infusing modern insight in traditional knowledge.
Panellist and moderator at the ET Edge Global Sustainability Summit, Global Spa Awards, and various beauty and wellbeing forums, bringing domain knowledge to the conversations.
Content for a global beverages corporation’s sustainability programme translating complex narratives around agriculture, water, and energy and emissions into accessible public communication.
Testimonials
“I have had the pleasure of knowing and working with Neeti for well over a decade. She consistently stands out as one of the most insightful, intelligent, and well-researched journalists I have come across in our industry. Her rare ability to approach every story with depth and sensitivity is complemented by genuine curiosity and a nuanced understanding of culture, wellness, sustainability, and luxury. She brings credibility, grace, and authenticity to everything she does.”
Etienne Marques
Founder & Chief Vision Officer, The Catalyst
Working with Neeti in the early years of my journey was instrumental in shaping my brand’s voice and positioning. Her thoughtful copywriting brought clarity and polish to my first websites and played an important role in the successful communication of several editions of the India Wines and Spirits Awards.”
Sonal Holland
India’s only Master of Wine and Founder & Director, SoHoWines Consulting & India Wines and Spirits Awards
“Neeti and BeejLiving have really been pushing out some amazing content and have created a strong niche. I especially love Neeti’s editorial curation — it feels thoughtful and well put together.”
Riaan George
Founder, UrbanEye Studio
Awards & Recognition
ET Edge & Global Sustainability Alliance #PlanetBuddy 2025
The Week Health Magazine
SheThePeople’s 40 Over 40 Awards
Press & Media
Selected commentary and interviews across international publications covering sustainability, hospitality, slow living, ecology, and contemporary lifestyles.
Projects & Collaborations
Select engagements.
The Long View
Everything you want to know about culture, slow living, and a country that resists easy conclusions.
Contact Page
For collaborations, advisory, speaking engagements, editorial and research projects, and cultural insight work.
Copyright @ Neeti Mehra 2026